• Executive Intelligence Briefing System for Business Leaders

    06/28/2012 — Scott Frederick

    Most PartnerShip customers are small businesses, and very much focused on the local communities and economies in which they participate. However, there may be many of you who are also very interested in staying abreast of the broader global economy, general business trends, and geopolitical happenings. After all, we live in a global economy where both domestic and international events can impact a wide variety of small business concerns - from consumer demand, to fuel prices, to security risks, to export tariffs ... and even LTL freight, small package and tradeshow shipping rates. 

    If you're looking for a good "cliff notes" format for keeping up with the economy, business, and politics - I'd highly recommend you take a close look at the Armada Executive Intelligence Briefing (AEIB) system. The sytem was designed in conjunction with a 25-year veteran of the Department of Justice, and patterned after the "U.S. President's Daily Brief."

    There's about ten different weekly, monthly, quarterly, and periodic reports that come with the AEIB system. All are very easy to read and digest quickly. Armada Executive Intelligence, the group that publishes the reports, was founded by a pair of individuals with extensive experience in supply chain management, economics, credit policies, and global affairs (and in full disclosure, one of the partners used to work closely with a member of the PartnerShip team).

    You can check out the AEIB system out at www.armada-intel.com - you just might get a little smarter for it! Plus, click here for a limited-time promotional rate of only $7/month being offered to PartnerShip customers and partners. That's a 72% discount off their normal price (and the equivalent of just two cups of coffee)!

    Armada Intelligence Offer


    Click to read more...
  • A PartnerShip Profile: Con-way Freight

    06/25/2012 — Matt Nagel

    Con-way Freight delivers superior less-than-truckload (LTL) performance, comprehensive coverage and service excellence across North America. Its single network of more than 365 service centers enables them to provide PartnerShip customers with improved exception-free delivery, better on-time service performance and faster transit times in local, regional and national markets. Con-way Freight also provides superior transborder service to and from Canada, Mexico, and domestic offshore locations.

    Con-way Freight

     

    Through the PartnerShip alliance with Con-way Freight, customers can access competitive LTL freight rates, create bills of lading, print labels, and track shipments on PartnerShip.com. With origins in regional delivery, Con-way Freight will be very competitive on short and medium length of haul moves -- and they serve long-haul markets effectively too. Some advantages that Con-way Freight brings to PartnerShip customers are:

    • Full North American coverage, including over 365 service centers (see map shown below)

    • Excellent service quality and extremely fast regional and national transit times -- with more next-day lanes than any other LTL carrier

    • Safety innovations such as SafeStackTM ensure freight is never double-stacked and arrives at destination damage-free

    If you have any questions regarding Con-way Freight services, or special LTL freight shipping needs that Con-way Freight might be able to address, call your dedicated PartnerShip sales representative at 800-599-2902.

    If you are interested in receiving a Con-way Freight rate quote for an upcoming LTL shipment, log on to PartnerShip.com, or create a web account if you haven't already done so.

    Con-way Freight Map


    Click to read more...
  • A PartnerShip Profile: UPS Freight

    06/20/2012 — Matt Nagel

    UPS Freight, a division of UPS that focuses on LTL freight and truckload services, has been a PartnerShip core carrier for nearly a decade (dating back to when they were known as Overnite Transportation before being acquired by UPS). With over 200 service centers across North America, UPS Freight provides LTL freight service coverage to the entire U.S., Canada, and Mexico. UPS Freight also provides time-sensitive and tradeshow shipment delivery to PartnerShip customers through its LTL Urgent services division.

    UPS Freight

     

    Through our alliance with UPS Freight, PartnerShip customers can access competitive LTL freight rates, create bills of lading, print labels, and track shipments on PartnerShip.com. UPS Freight will be very competitive on virtually any commodity type and any length of haul. Some advantages that UPS Freight brings to PartnerShip customers are:

    • Full North American coverage, including over 200 service centers in the U.S. (see map shown below)

    • Excellent brand reputation and service reliability, with regional, inter-regional and long-haul capabilities (including over 20,000 one- and two-day service lanes)

    • LTL Urgent service options for time-sensitive deliveries, special equipment needs, and tradeshow deliveries

    If you have any questions regarding UPS Freight services, or special LTL freight shipping needs that UPS Freight might be able to address, call your dedicated PartnerShip sales representative at 800-599-2902.

    If you are interested in receiving a UPS Freight rate quote for an upcoming LTL shipment, log on to PartnerShip.com, or create a web account if you haven't already done so.

    UPS Freight US Coverage


    Click to read more...
  • A PartnerShip Profile: YRC Freight

    06/12/2012 — Matt Nagel

    YRC Freight (formerly the Yellow and Roadway companies) is one of the nation’s largest LTL freight carriers and has been a PartnerShip core carrier for over 20 years. Headquartered in Overland Park, Kansas, YRC Freight has built a strong foundation on their specialization in LTL freight and tradeshow shipping. Within these service areas YRC Freight offers a full range of national, regional, and international options for the movement of industrial, commercial, and retail goods. These services combine to bring flexibility and reliability to customers' supply chains.

    YRC Freight

    Through our alliance with YRC Freight, PartnerShip customers can access competitive LTL freight rates, create bills of lading, print labels, and track shipments on PartnerShip.com. Typically YRC Freight will be most competitive on mid-length (750 to 1,500 miles) and long-haul (over 1,500 miles) moves based on the strength of their national network. Some advantages that YRC Freight brings to PartnerShip customers are:

    • Full North America service coverage with fewer handoffs than most LTL carriers (see map shown below)

    • Good reliability in 2-5 day delivery lanes (i.e., mid- and long-haul lanes)

    • Responsive customer service, including a Live Chat feature (although in most cases, your PartnerShip team can assist with any of your customer service needs)

    • Reputable time-critical, expedited and cross-border U.S./Canada service options (call PartnerShip at 800-599-2902 to schedule these specialized shipments)

    Like many businessess over the past few years, YRC Freight has had its share of financial challenges. However, its recent announcements on a new financial restructuring plan and rebranding point to a positive future for this important PartnerShip service provider.

    If you are interested in receiving a YRC Freight quote for an upcoming shipment, log on to PartnerShip.com, or create a web account if you haven't done so already.

    YRC Freight LTL Map


    Click to read more...
  • Content really is King

    06/07/2012 — Scott Frederick

    Managing Content MarketingWe've all heard the overused marketing cliché that "Content is King." However, after attending the Transportation Sales & Marketing Association (TMSA) annual conference this week, it became apparent to me -- cliché or not -- content really is the foundation of good social media and building relationships with customers.

    This point was really well articulated in the closing keynote presentation delivered by Joe Pulizzi, co-author of Managing Marketing Content (and known in some far-off circles as the “Godfather of Content Marketing"). Joe outlined five key points that marketers need to understand before they can successfully create a process for managing content:

    • Understand who YOU are. What is your organization trying to accomplish?

    • Understand who THEY are. Who and where are the communities you're serving?

    • What CONTENT can you provide them to build loyalty? What is your story and how can you tell it in a way that has meaning to your community?

    • Subscribers must be fed, nurtured, and yes -- unsubscribed when it's time. Communities are fluid - they naturally grow, shrink, merge, and disband; so play close attention to how they are changing.

    • We can measure success. Develop a process to measure success of how you service your loyal subscribers, e.g., views, subscribes, clicks, forms, leads, etc.

    I realize the five points above are only the tip to a much larger iceberg. But if you are as fascinated with the subject as I am, I encourage you to check out some of Mr. Pulizzi's "content." I think many of these marketing ideas around managing content really hold true for any small business that is trying to develop a relationship with their customer community. For me, the real epiphany is that -- having a "social media strategy" is less important right now than it is having a "content strategy." After all, social media channels are only as good as the content we push through them.


    Click to read more...

Awards & Affiliations

Partner Name
Truckstop
Northcoast 99
NASTC
BBB
Smartway
Northeast Ohio Top Workplaces
Ohio Best Employer