Before your favorite products end up on store shelves, they have to be transported from where they are manufactured to their final destination. Many people may not think about what goes into the transportation of goods, but logistics is a large part of the world we live in. Here are some fun facts* to put into perspective just how important logistics is:
Logistics by the numbers
3.5 Million The approximate number of truck drivers moving freight in the U.S.
1.2 Million The number of trucking companies operating in the U.S.
149 The number of ports located in the U.S.
1.28 TrillionThe total U.S. logistics spend in 2011
71% The percentage our nation's freight movement that trucking accounts for
566 The number of railroads in the U.S.
Did you know?
More than $1 out of every $10produced in the U.S. gross domestic product (GDP) is related to transportation activity.
1 in every 15 people working in the U.S is employed in the trucking industry.
The highest-valued imported products in the U.S. include agricultural products, industrial supplies, capital goods, and consumer goods.
Shippers who partner with third-party logistics providers report an average cost reduction of 13%.
If you need a shipping expert to help you navigate the complex world of logistics, click here to contact one of our dedicated team members or click the button below for a free shipping analysis.
A couple of us that are involved with marketing and sales at PartnerShip had the opportunity to participate in this week's Transportation Marketing & Sales Association (TMSA) Annual Conference and Expo in Ponte Verda Beach, FL. The conference, which was themed Marketing and Sales: Tools, Techniques and Tactics for Revenue Generation, delivered some great insights into trends within the shipping industry, and some of the tools that shipping companies are using to market and grow their businesses.
The conference featured a great lineup of speakers and educational content. Here are a few quick highlights and themes from the conference:
The Web is a living laboratory. People don't buy from websites, they buy from people. Companies must be prepared to answer the question "If I am your ideal prospect, why should I buy from you rather than your competitor." - Dr. Flint McGlaughlin from MECLABS
Marketers need to focus more on buying behaviors to find the right customers and less on traditional "demographic" information. - Gary Brooks from Cortera
Customers buy the person first, the company second, and the product third. Five secrets to building trust with customers are: 1) Do what you say you're going to do; 2) Show up on time; 3) Listen more than you talk; 4) Focus on what they're buying versus what you're selling; 5) Provide professional and timely follow-up and follow-through. - John Boyens from Boyens Group
New government regulations could cumulatively affect the need to hire 1 million additional drivers into the U.S. trucking industry over the next three years. Trucking capacity will get tighter and shipping rates will increase due to moderate freight demand increases. - Larry Gross from FTR Associates
Personalized website experiences are driven by this formula: Data (what you know about the customer) + Content (What you have to deliver/show the customer) = Response (Connect the two and figure out quickly what resonates and what doesn't). - Matthew Williams from Adobe
You can't ignore the social media "revolution" (and if you're not convinced, watch the amazing video below). Make social content "snackable" - easily consumed in a short amount of time and easily shareable. - Brandon Balan from LinkedIn
If you want to learn more about the TMSA, you can visit their overview page (which also features a short promotional video that includes this very same PartnerShip marketing director at the beginning).
Since PartnerShip released its improved inbound management tools on PartnerShip.com, we've have hundreds of current and new customers create new or updated vendor lists through PartnerShip. As we have committed to our customers, each of these vendors receives personalized contact and updated routing instructions from a PartnerShip representative through email, mail and/or telephone.
If you're still "on the fence" as it relates to gaining control of your inbound shipping, you might want to check out our brand new electronic white paper (or ePaper as we call them) on 4 Steps to Gain Control of Your Inbound Shipping. You can also check out this abbreviated PowerPoint presentation that was recently posted to our SlideShare profile:
If you need help getting started, you can always request a free, no-obligation Inbound Shipping Analysis from PartnerShip by simply clicking the button below.