• Tradeshow Shipping With PartnerShip Has Its Rewards

    05/29/2012 — Scott Frederick

    PartnerShip Tradeshow Shipping RewardsLast month we introduced a new "Frequent Tradeshow Shipper Rewards" program. The program is intended for exhibitors who attend three or more shows a year. At PartnerShip, we recognize the trust these customers place in us to help ensure that their tradeshows or special events are a success. So in addition to the great tradeshow freight shipping rates we provide, the rewards program is our special way of saying "thank you" to these customers.

    The tradeshow rewards come in the form of PartnerShip prepaid Visa reward cards. Customers who earn these reward cards can use them to buy a nice dinner at the show, use them for additional show supplies, or even apply them towards their tradeshow shipping with PartnerShip.

    Of course, exhibitors will also enjoy the hallmarks of our tradeshow shipping services:

    • Expert shipment tracking – from origin to destination

    • Committed team of tradeshow experts

    • Fast, no-obligation rate quotes

    • Competitive shipping rates using the best carriers

    • Guaranteed on-time delivery – or your money back

    • On-site PartnerShip representatives at many national tradeshows

    • Customized, personal service

    • Flexible payment options, including credit card net 20 term invoices

    • We make the paperwork easy!

    • Exhibit storage services

    Click here if you are interested in learning more about the program. As a reminder, you can always get a quick, no-obligation rate quote on your next tradeshow shipment at www.tradeshowselect.com/quote.


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  • Memorial Day Shipping Schedules for PartnerShip Carriers

    05/24/2012 — Matt Nagel

    American Flag As Memorial Day approaches, it is important to pause and honor the Americans who have sacrificed while defending our freedoms and values. To honor these sacrifices, businesses around the nation, including PartnerShip, will observe this holiday by closing their doors as a simple and unifying way to commemorate our history and our veterans. Below are the Memorial Day delivery schedules for each of our core carriers:

    May 28, 2012

    FedEx

    FedEx Express, FedEx Ground, FedEx Home Delivery, and FedEx Freight branches in the U.S. will be closed. FedEx Express, FedEx Ground, and FedEx Freight will resume service at normal business hours on May 29, 2012.

    UPS Freight

    Closed. Will resume service at normal business hours on May 29,2012.

    YRC Freight

    Closed. If guaranteed delivery on this holiday is needed, consider the YRC Freight Time-Critical® service. Will resume service at normal business hours on May 29, 2012.

    Con-way Freight

    Closed. Will resume service at normal business hours on May 29, 2012.

    ABF       

    Closed. Will resume service at normal business hours on May 29, 2012.

    Old Dominion

    Closed. Will resume service at normal business hours on May 29, 2012.

    New Penn

    Closed. Will resume service at normal business hours on May 29, 2012.

    PITT OHIO        

    Closed. Will resume service at normal business hours on May 29, 2012.

    May 29, 2012

    FedEx

    FedEx Home Delivery will be closed. Will resume service at normal business hours on May 30, 2012.

    PartnerShip will also be closed May 28, 2012 and will reopen at our normal business hours on May 29, 2012. For questions about these closures and how they may affect shipments, please feel free to contact PartnerShip at 800-599-2902 or email sales@PartnerShip.com.

    From everyone here at PartnerShip — have a safe and happy Memorial Day weekend!


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  • Three Steps to Take Control of Inbound Shipping

    05/08/2012 — Scott Frederick

    Control Inbound ShippingLike many small businesses, you may not currently have control over the shipments coming into your business. It is common for small businesses to let the vendor shipping the product to you arrange the carrier, select the mode of transportation, and manage the actual pickup and delivery times. In some cases, the convenience of this sort of arrangement may work well for your situation. However, that convenience comes with a cost: you may find that you are paying significantly more for inbound shipping than if you had arranged for it on your own.

    Reducing inbound shipping costs is one of the easiest, yet most overlooked ways to reduce your overall transportation expenses. Since you are the buyer of the goods, you can and should determine how those goods are shipped to you. When you control and route your own inbound shipments, you have an excellent opportunity to lower your costs.

    Here is a quick, three-step process for getting control of your inbound shipping expenses:

    1. Look at one or two invoices from your major suppliers. See what dollar amount they allocate for “shipping and handling.”

    2. Compare your suppliers’ freight shipping rates with the rates you have in place with your preferred shipping provider. If you’re a PartnerShip customer, you can easily log into our website and perform a couple rate quotes to see how your freight rates compare (or just give us a call – we’ll do it for you).

    3. If you find your rates are lower, draw up a letter for your purchasing department to forward to your suppliers providing details on how you want your products shipped, your small package carrier account number, and your preferred LTL freight carriers (again, PartnerShip can do all of this for you if you’d prefer). The letter also acts as an insurance policy if your supplier mistakenly ships by a carrier not on your routing letter. Having a signed letter allows you to charge vendors back for their mistakes.

    Updating your routing instructions with all of your suppliers is the first important step in gaining control of your inbound shipping costs. Ensure your products are delivered to you via your preferred carriers and at your known rates. This takes the unpredictability out of inbound shipping costs, and can save you money in the process.


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  • Small Business Marketing and Social Media

    05/02/2012 — Matt Nagel

    Social Media for Small BusinessOn an average week, over 800 million users share more than 3.5 billion messages on it; 56% of consumers say they are more likely to recommend a brand after becoming a “fan” on it; and 75% of small businesses have already created “profiles” on it … and that’s just Facebook. Add in other social media giants like Twitter, LinkedIn, YouTube, and Google+ (to name a few) and you are looking at over a billion users and countless numbers of interactions – interactions that small businesses may benefit from.

    With the wave of social media outlets comes exciting new opportunities to interact with your customers. Customers are free to chat with each other, contact your company, recommend your company, and be exposed to your brand 24 hours a day, 7 days a week.

    If you are ready to get started, or simply trying to take your current social media presence to the next level, here are some things to keep in mind:

    1. Develop a Plan: Be sure to implement a solid marketing plan to guide your social media attack. Take into account things like where content will come from, what the content will pertain to, and which social media channels best suit your business.

    2. Content is King: In social media, content is everything. Good social media is fun, current, and interactive. Avoid sending out 140-character advertisements and waiting for the phone to ring. It’s great if you happen to make a sale or catch a lead from social media, but that’s not its purpose and you’ll probably end up ignored rather than the center of attention.

    3. Set Goals: It is important that the social media plan you develop is driven by goals. However, social media success cannot be measured in follower counts alone. If you’re a small business, you’re probably not going to keep up with the Coca-Colas (40 million Facebook likes) and the Starbucks (2.3 million Twitter followers) of the world. Be realistic. Set your sites on customer interactions at various levels. This kind of organic approach to social media will give you immediate results and develop your followers in the long run.

    4. Social Media Isn’t Free: Sure you can get your company accounts for free on most, if not all, social media sites—but that doesn’t mean there isn’t a cost involved. Time is a necessity for a blossoming social media presence and for upkeep once you have a presence established. Dedicate a small amount of time to social media at the outset of your using it, then watch it grow. Social media accounts need to be nurtured, grown, and maintained – and that takes time.

    5. Follow the Leader: Identify some businesses you admire in social media and take tips or hints from their approach. The important thing here is not to replicate – that would be unethical and ineffective. Take what you learn from these models and put your business’ own unique spin on it and tailor it to your audience or client base.

    Like it or not, social media is a necessity in today’s marketplace. Whether you’re an independent store or a big box giant, chances are extremely good that most of your customers use a social media outlet. The good news is, now you can reach them in a way you never could before. It’s never too late to jump into the social media stream. With a little time and a little patience, social media can give your business a real lift.


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