• Case Study: Clean Truckload Savings

    06/26/2014 — Scott Frederick

    Clean Truckload SavingsBusiness Overview

    Midwest-based anti-bacterial soap and cleaning products manufacturer with strong growth secures large customer on the West Coast.  Their customer is now placing full truckload orders on a monthly basis.  

    Business Challenges

    The soap manufacturer tries to use LTL carriers to fulfill its West Coast orders but encounters issues with double-stacking damage, expensive shipping rates, and poor delivery service. They switch to a broker-based solution but the carrier selected for service lacked the professionalism they wanted for their product delivery, and does not provide exclusive use of the trailer. Current annualized shipping cost for this monthly truckload move is over $50,000.  The shipping coordinator also wears many hats and does not have the luxury of time to talk to numerous carrier representatives in person or over the phone. She has a preference for quick, business-direct email communications.  

    PartnerShip Solution

    PartnerShip reviews the soap manufacturers' truckload shipping needs.  The PartnerShip truckload brokerage manager researches current carrier agreements and national load boards to find a low-cost, reliable, and safe carrier option. PartnerShip negotiates new rates on shipper's behalf, saving them over $100 per load.  The PartnerShip account representative — respectful of the shipping coordinator's time — details the proposal in an email. All follow-up communications are also email-based as preferred by the shipping coordinator. 

    Additionally, the shipper is signed-up for the PartnerPerksâ„¢ customer loyalty program where they can earn up to $100 in gift cards per quarter (they are currently using the gift cards to help fund their internal employee-wellness program).   So far the soap manufacturer is saving nearly $2,000 annually on this one, monthly truckload move to the West Coast. They are also pleased with the carrier and driver that are routinely handling the move, and service has been perfect. They especially appreciate the regular email updates on the status of the load — from pickup to final delivery. Their West Coast customer has even increased its orders!

    If you'd like to create a successful truckload case study of your own, request a FREE shipping analysis or a FREE truckload rate quote from PartnerShip today.

          Get a FREE Truckload Quote!

    By Scott Frederick


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  • Does building better pallets result in better shipping?

    06/19/2014 — Matt Nagel

    PalletBy now we all know the basic elements of freight shipping: boxes, trucks, and pallets. Over time, trucks are made to be faster and more efficient, and boxes are made bigger and stronger ... but what about pallets? Is anyone attempting to change or enhance this overlooked aspect of the shipping equation? Is there even a way to improve on the standard wood and nails format that is seen on shipping docks across the country?

    Turns out - as reported on by NPR - plenty of pallet companies around the world are thinking about this very matter. One company in particular, CHEP, has been incorporating better materials and new engineering to make their pallets stronger, easier to move, and inevitably more expensive. However, innovation also came with the way this company sold their pallets to customers - by not selling them at all.

    Give a listen to this short 4 minute NPR sound clip to see how CHEP —built a better mousetrap' and changed the way we looked at the shipping industry and the components that drive it:

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  • PartnerShip Ramps Up New Truckload Brokerage Services

    06/17/2014 — Scott Frederick

    PartnerShip Truckload ServicesAs announced last week, PartnerShip has recently expanded its service offerings to include full-service truckload solutions. Through our new Truckload Brokerage Services offering, we're able to deliver competitive rates and — even more importantly — valuable truck capacity to our customers. Services include full or partial dry van, flatbed, refrigerated and other specialized equipment options.

    —We surveyed our entire customer base early last year, and truckload services were identified as a strong area of need,' said John Finucane, president and chief operating officer for PartnerShip. —For the past few years, our focus has been on providing our customers with high-quality, low-cost small package, less-than-truckload (LTL) and tradeshow shipping services. Adding a more robust truckload service makes PartnerShip a complete small-, medium- and big-shipment logistics partner for our customers — many of which don't have the resources or expertise to secure competitive rates or equipment on their own in this tight-capacity market segment.'

    Developing a competitive truckload services offering was no easy task. Although truckload comprises the largest portion of the domestic freight transportation market (truckload Truckload Brokerage Managerrepresents 38% of the $800B total), it's also very fragmented, with many small carriers and brokers competing for limited drivers and trucks to pickup and delivers their loads. Building relationships with carriers and developing a sound —on-boarding' process is critically important. That is why PartnerShip recently tapped Polly Gordon to assume the role of truckload brokerage manager and to lead a staff that focuses exclusively on finding carriers, reviewing their safety and performance records, and securing the most competitive truckload rates for its customers.

    —In a short period of time, we've signed service agreements with hundreds of national, regional and specialized truckload carriers,' said Polly. —We also actively participate in major industry ‘load boards' where PartnerShip can post loads, find carriers, and determine market rates for pretty much any shipping lane in North America. We've found that a combination of direct carrier relationships and load boards provides us the intelligence and tools we need to secure capacity and very competitive rates with thousands of carriers for our customers — all backed with the PartnerShip trademark of fast-and-friendly customer service.'

    Carrier Procurement RepAnother key individual supporting PartnerShip Truckload Brokerage Services is Mike Rankin as carrier procurement representative. Mike is responsible for working directly with carriers to assist them with the PartnerShip on-boarding process, facilitate rate quotes, and execute the movement of loads.

    Carriers interested in working with PartnerShip can send an email to Carriers@PartnerShip.com or call 800-599-2902. Businesses interesting in trying PartnerShip Truckload Brokerage Services can obtain a free, no-obligation rate quote at any time by visiting www.PartnerShip.com/TLquote (or just click the button below).

    By Scott Frederick

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  • PartnerShip Continues to Expand Guaranteed Delivery Options

    06/12/2014 — Matt Nagel

    PalletsGetting your freight shipment where it needs to go is obviously important; but for time-sensitive shipments, it's even more critical that your shipment arrives when it's expected. That's why PartnerShip continues to expand and develop guaranteed services for our customers. "By 5:00 PM" and/or "by noon" guaranteed delivery options are available with many of our less-than-truckload (LTL) freight carriers, including UPS Freight, YRC Freight, and Con-way Freight. In addition, we  recently expanded our services to include guaranteed delivery options with R+L Carriers, Old Dominion, AAA Cooper and Southeastern Freight Lines.

    As we blogged about last fall, PartnerShip customers have the ability to get instant guaranteed rate quotes online through PartnerShip.com. Registered users of PartnerShip.com can simply perform a Rate Quote Inquiry and select the guaranteed carrier option that best suites their shipping needs. That's It! PartnerShip does the rest, including automatically populating your bill of lading with the correct information to ensure the driver is aware that your shipment requires guaranteed service and priority handling.

    Guaranteed shipping through PartnerShip provides:


    • Customer-defined freight delivery times
    • 100 percent money-back guarantee
    • Comprehensive LTL network with coverage throughout North America
    • Cross-border expertise


    • Peace of mind assurance
    • Greater control over the delivery time to meet your or your customer's requirements
    • Reliability from the most reputable LTL freight carriers
    • Shipment scheduling that's fast, simple and convenient 


    • Dock operation scheduling and congestion avoidance
    • Just-in-time inventory replenishment
    • Heightened visibility
    • Communications to support interactions with your customers

    Of course, if you need service that is faster than our standard or guaranteed LTL freight options, you can always request expedited service by clicking the EXPEDITED SERVICE button at the bottom of every rate quote. Tell us what you need and we'll go to work finding the best solution.

    All PartnerShip guaranteed LTL services are backed with a no-hassle, automatic zero-invoice guarantee. That means PartnerShip will proactively track your shipment, and if it doesn't deliver on-time, we'll automatically cancel your freight charges on the shipment - there is no need to call us or file a claim.

    Ready to save time and money while enjoying peace-of-mind assurance that your important LTL freight shipments will deliver on-time? If your new to PartnerShip, to get started, just create an account and log in to PartnerShip.com by clicking the button below. There you will find the carriers, services, and pricing for all of your freight shipping needs.

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  • PartnerShip Receives Prestigious TMSA Compass Award

    06/11/2014 — Scott Frederick

    TMS Conference 2014The past few days I had the opportunity to represent PartnerShip at the Transportation Marketing & Sales Association (TMSA) Annual Conference in Dallas, TX. As was the case in past years (see 2013 and 2012), the conference provided a great forum for networking and education with the top marketing and sales professionals in the transportation industry.

    This year's theme, Driving Results Together, focused on the alignment between sales and marketing business strategies. There were a number of educational tracks that provided insights and tools to help transportation companies overcome shared obstacles and increase their bottom lines. Three particular highlights for me included:

    • Opening keynote on the State of the Transportation and Logistics Industry by Adrian Gonzalez, President of Adelante SCM. Mr. Gonzalez posed the question "What Business Are You In?" and made the case for a broader perspective of the market, the competitive landscape, and a company's value proposition. 
    • Eight Content Marketing Habits for 2014 presented by Nate Riggs, President of NR Media Group. Mr. Riggs did an excellent job presenting a framework to help industry marketers cut through the clutter and win more attention from customers by bridging the gap between the art and science of content marketing. 
    • Closing keynote on Creating Strategic Impact - Making Great Ideas Reality by Mike Brown, Founder of Brainzooming Group. Mike, a former colleague of mine, used his trademark approach of creativity and humor to persuade the audience to embrace creativity within their own organizations, and how to make a meaningful impact on business strategy at all levels of an organization.

    The biggest conference highlight for me, however, was when PartnerShip was presented with an Award of Excellence in the TMSA Compass Awards program. PartnerShip received its award in the prestigious —Integrated Campaign' category for our integrated brand-building efforts that past couple years, and we joined a short list of 33 other transportation companies that were recognized with awards of merit or excellence in this year's contest.

    The Compass Awards program represents the hallmark of achievement offering TMSA members the opportunity to showcase their work, receive recognition, and benchmark work against others. All entries are evaluated by a judging team of industry peers, and then audited by the TMSA using a points-based scaling system. Fifty percent of the total score is based on the —Work Blueprint,' and the other fifty percent is based on the —Work Sample.'

    As part of the awards program, each winning company was asked to submit a 1-2 minute video highlighting the entry and the team that worked on the project. Here is the video that we produced and submitted on behalf of PartnerShip:

    Along with the Award of Excellence, TMSA provided the following comments that came from the judges who reviewed the PartnerShip entry: "Very well written. Really liked how your results and metrics matched up with your goals and objectives and that these numbers were included in that section. We really thought the timeline you provided was great as it helped keep track of all the moving elements. We also enjoyed the tie in with the internal aspect of re-launching a brand and that is to get employees on the same page."

    On a personal and professional level, it is so cool to have PartnerShip recognized among some of the most well-respected transportation companies in the world (some of which are important partners with us), including FedEx, Pilot Freight Services, Pitt Ohio, C.H. Robinson, and many others. To view the PartnerShip winning award submission and to learn more about the TMSA Compass Awards, visit www.tmsatoday.org/recognition/compass-awards.

    TMSA 2014 Awards Picture 

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  • PartnerShip is a 3PL ... or are we?

    06/05/2014 — Scott Frederick

    Who Are We?At PartnerShip we generally describe ourselves as "A leading shipping solutions provider to small businesses." If we dissect this statement, there is certain rationale for why we chose these specific words to describe our company.

    • "A leading" ... We start off with this strong adjective because - with 25 years of experience and over 17,000 active customers - we feel like we can back it up. However, our vision is to not be just "a leader" but to be recognized as "the leader" in the small business segment (read on).
    • "shipping solutions provider" ... We use these words to describe what it is we do: we help our customers with all facets of shipping. I suppose we could have chosen a word like "logistics" or "supply chain" but we feel like our typical customers would rather we simply talk in common, easy-to-understand terms. We feel like "shipping" covers most of it.
    • "to small businesses." ... We do business with all sorts of businesses, across many industries - small, medium and large. However, we recognize that our culture, our people, and our historic strengths are working on behalf of small businesses to help them save TIME and MONEY on their shipping activities so that they can focus on their core business. PartnerShip, after all, is somewhat of a small business ourselves (less than 50 employees) - and at our origin, we were created by a non-profit organization to help small businesses save on shipping.

    What's interesting, however, is that as PartnerShip has grown (we've tripled in size over the past seven years) is that more and more we being referred to as a "third-party  logistics company" - or what's more commonly known as a "3PL." We've also been called a "freight management" company as well as "logistics provider." As we've expanded our truckload services, we're now even being called a "freight broker."

    Of all these terms, I suppose "3PL" is probably the most mainstream definition for a company like PartnerShip. In 2008 legislation was even passed declaring that the legal definition of a 3PL is —A person who solely receives, holds, or otherwise transports a consumer product in the ordinary course of business but who does not take title to the product.' While I can't deny this definition applies to much of what PartnerShip does, I think it lacks the substance that really defines who we are -- basically a shipping partner helping small businesses be successful by assisting them with their shipping needs in any way we can.

    So call us what you'd like ... a 3PL, a freight management company, or a freight broker ... we'll stick to thinking of ourselves as simply a leading shipping solutions provider to small businesses. Honest-to-good people doing their best to help you save time and money with any of your shipping-related needs. In fact, better yet, just call us "PartnerShip" since we truly are your partner in all things shipping.

    If you find the whole 1PL, 2PL, 3PL and 4PL discussion interesting, check out the article below that was recently published to the SupplyChain247 website that attempts to shed some light on the various definitions.


    By Scott Frederick

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