• How Commercial Trucking Changed the World

    09/30/2013 — Scott Frederick

    commercial trucking changedThe following guest blog post is being published compliments of Steve Updike Vice President / Principal at Updike Distribution Logistics, LLC, a Phoenix, Arizona-based distribution company.

    The commercial trucking industry revolutionized the transportation of products when it arrived on the scene. Before trucks were used for transport, America's goods were shipped via railroads. However, trucks would soon prove to be faster and more efficient.

    Advancements in technology

    advanced technology logistiThe combustion engine was invented in the mid-1800s, making trucking a viable alternative to the railroads. Solitary trucker-owners eked out a living, before even the invention of closed containers to protect goods. Roads were cobblestone and tires were solid rubber, making the journey a precarious one.

    Economic prosperity in the 1920s, along with advancements in wheel technology, brought the first real boom in trucking. The advent of covered containers on trucks also helped to protect goods during transit and expanded possibilities for the nascent industry. Soon, however, the Depression put many growing companies out of business and essentially paused the industry until the economy rebounded after World War II.

    Diesel engines expanded opportunity

    Through the 1950s and 60s, diesel engines came into use, making longer journeys possible. Other technological advancements, such as multiple axles that allowed trucks to carry heavier weights, increased the trucking industry's capability to meet rising demands for consumer goods.

    New laws spurred commercial trucking growth

    interstate highway system tIn 1956, the federal government authorized an interstate highway system, which would make long-haul trucking faster and more cost effective than other methods of distribution. The development of the interstate highway system coincided with the rapid growth of suburbs, making truck transportation even more vital because railroads stopped mostly in major cities.

    Market complexity prompted innovation

    Over time, as trucking emerged as the most common method of transporting merchandise, trucking companies became larger and more complex. Third party logistics (3PL) providers would ultimately work with companies to navigate those complexities, helping businesses find the most efficient ways to distribute products.

    Starting in the 1970s and 80s, the trend toward outsourcing to 3PLs gained speed. Congress passed the Motor Carrier Act in 1980, which deregulated the commercial trucking industry. This deregulation paved the way for companies to begin providing multiple services across transportation sectors.

    Before 1980, for example, companies mostly provided trucking services, operated on the railroads or stored goods. Companies entering the market were required to prove their entry didn't financially harm an existing company. Deregulation removed the barriers to entry and companies began offering multiple services and expanding their reach into the supply chain.

    As technology became even more advanced in the 1980s and 90s, possibilities for tracking products and analyzing routes became even more complicated. The technology side of 3PL became one of the industry's main selling points for companies looking to become more efficient in an increasingly competitive world.

    Today, with the supply chain so complex and with so many variables, many companies turn to third party logistics providers to manage their supply chain distribution.

    Trucking has come a long way since its inception, and continuing advances in technology, including fuel efficiency, mean that it will likely stay an important part of how goods get distributed across the nation.

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  • Outsourced Warehousing and Fulfillment for Small Businesses

    01/22/2013 — Scott Frederick

    WarehousingAndFulfillmentThe following guest blog post is being published compliments of Will Schneider, the Co-Founder and CEO of WarehousingAndFullfillment.com.

    Is Outsourced Warehousing and Fulfillment Right for Small Business?

    At some point in time, most small businesses that sell product will be faced with the option of either keeping the warehousing and fulfillment of product in house or outsourcing it to a third party fulfillment company. This is a very difficult decision for small business owners, in large part for three main reasons. First, this is your company and your product — and despite the wonderful things that outsourced providers will tell you, no one will care about your business as much as you. Second, many small businesses face cash flow issues that make it seem easier to use internal resources. Third, change is painful, especially when you consider that you'll be moving your inventory and the logistics of establishing new processes and procedures. But be careful of letting these factors make the decision for you. Performing a full comparison may reveal that outsourcing is a better option than anticipated.

    Is Too Much Control a Good Thing?

    It's certainly true that no one will ever care as much about your product as you — but there are countless providers that will care about your product enough to get the job done extremely well. And on top of that, fulfillment companies specialize in the distribution process, so they will most likely be able to perform these services more efficiently and effectively than you — which can translate into cost savings and happier customers. The best fulfillment companies will have standard procedures in place for product training so that they fully understand your product and business as well as quality controls and performance metrics that can be used to hold them accountable just as you would any employee. Finally, consider the fact that warehousing and fulfillment takes a great deal of time if done right. Is this really where you want to allocate your valuable time? There may be more beneficial things for you to pursue with this most precious resource.

    Does Outsourced Warehousing Really Cost Too Much?

    Sometimes finances can cause small business owners to shy away from outsourced fulfillment. In fact, this is the area of the analysis that causes the greatest amount of challenge — largely because small business owners fail to account for all of the relevant costs and because they struggle with comparing —apples to apples.' When running the cost comparison, be sure to include the following in the analysis:

    • Include all —in house' costs, such as salaries, benefits, insurance, leased space, utilities, depreciation, materials, packaging, equipment, etc.
    • Don't forget to allocate any management time or support services such as customer service
    • Pay close attention to —hidden' in house costs, such as shipping supplies (scales, postage software, etc.) — these costs can add up to more than $3,000 per year and are often ignored
    • Include all opportunity costs — such as the cost of spending time on shipping when it could be spent on value producing activities
    • Ask the outsourced providers to help you determine any cost savings from using their freight account
    • Account for the value from paying a fulfillment company on monthly invoice terms rather than paying expenses, such as payroll, more frequently

    The bottom line is that there may be significant cost advantages of outsourcing if all costs of in house operations are considered.

    Don't Let Fear of Change Inhibit Future Freedom

    Moving inventory to a third party warehouse requires a good amount of work. Think of how much fun you had moving to a new residence. No wonder many businesses refrain from outsourcing because of the fear of the logistics of moving! But keep two key points in mind when deciding if the pain of moving is enough to stop you from outsourcing. First, be aware that fulfillment companies have created processes and procedures to make a move as streamlined as possible. From integrations with shopping carts to procedures for quickly receiving product into inventory, they've mastered the art of bringing a customer on board while minimizing pain. Second, be careful to remember that the only way you can free your plate of the large amount of time spent on shipping is to overcome the hurdle of the transition. Getting over this hurdle is necessary to achieve the freedom that comes with having another provider take the heavy burden of shipping for you.

    Unfortunately, there is no all inclusive answer as to whether or not outsourcing is the best option for your company. However, the only way to determine the best course of action is to take a look at all of the pros and cons. By looking at each factor, you'll be able to make the best decision for your company.


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  • Marketing 101 for Tradeshows

    07/30/2012 — Scott Frederick

    The following blog post is being published compliments of Christine Christman. She has worked in the trade show industry since 1981.  As the first staff writer for Exhibitor Magazine she helped develop the research standards and editorial format that is still in use today.  Christine has published hundreds of articles and three books on trade show exhibits. Now What? eGuide for Trade Show Exhibitors is Christine's new online resource for anyone who markets products at trade shows.

    Many people exhibit at tradeshows who have little to no previous experience in marketing, and make it work.  They're known as unconscious competents.  Those people who have an intuitive sense about marketing and getting their products out to the public - mostly entrepreneurs.  They don't know exactly WHY it worked, but they were successful.

    Then there are the folks who get "invited" by a boss or new job description to take on the trade show function in an organization.  These might be people who are good at details, good at selling, or in some other area that managers see as a good fit for trade shows.  And they make it work, too.

    Unfortunately, what can be missing for these folks is some simple marketing background that could launch a trade show program into a strategic marketing tool rather than just a one-time event. 

    If you're interested in getting up to speed on some basic marketing concepts, take five minutes for each of the free videos here.  You'll learn about how the lifecycle stage of your product, as well as your intended positioning in the marketplace can influence key decisions about trade show participation.  These concepts are part of Module A Create a Plan and Select the Best Shows.

    A2 Chalk Talk Video on Product Lifecycle Stages and Trade Show Marketing







    A3 ChalkTalk Video Product/Price Position and Trade Show Marketing 






    Check out Christine's website (tradeshowexhibitor.net) for more awesome marketing and tradeshow tools. And when you're ready for tradeshow shipping, be sure to check in with PartnerShip for a free, no-obligation rate quote, affordable rates, and guaranteed delivery.

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