• Top Association Blogs of 2013

    02/04/2014 — Matt Nagel

    BloggingAssociations are continually bringing value to their membership through various channels. Blogs have emerged as a real-time, informational tool to get insights, important news, and just plain fun articles to readers. We've read a lot of great association blogs in the past year, and here are some of our favorites.

    In no particular order, below are some top association blogs of 2013:

    • Speaking of Precision by the Precision Machined Products Association (PMPA) — This blog gets to the root of member needs and tailors their content to serve as a steady flow of important, useful articles.
    • StoneDimensions by the Marble Institute of America (MIA) — StoneDimension has a ‘rock-solid' reputation for hard hitting news.
    • The NAPL/NAQP Blog by the National Association for Printing Leadership (NAPL) & the National Association of Quick Printers (NAQP) — Everything their membership could want in a clean, easy to read format.
    • All Voices by InfoComm International — As an international trade association of professional audiovisual and information communications industries, this blog is penned by a group of industry experts.
    • NATMTRAILERS by the National Association of Trailer Manufacturers (NATM) — A blog that promotes awareness and provides a voice for their membership.
    • NBAA Flight Plan by the National Business Aviation Association (NBAA) — Not a traditional blog, but a series of podcasts that features aviation news and information for members constantly ‘taking off'.
    • On Display by the Museum Store Association (MSA) — This blog knows what readers are looking for — quick hitting tips, packed with knowledge!
    • Practically Speaking about Retail FM by the Professional Retail Store Maintenance Association (PRSM) — Education, information, event info, and much more - all tailored to North America's facility maintenance focused retailers and suppliers.
    • SMEI Blog by the Sales & Marketing Executives International (SMEI) — Posts ranging from content curation, to sales performance initiatives, and everything in-between. This blog covers something that all businesses take an interest in.
    • APSS Executive Director's Blog by the Association of Publishers for Special Sales (APSS) — A steady stream of news, tips, and insights from the Executive Director himself!

    Thank you to all the above blogs and the other great ones that may have been left out here. As bloggers ourselves, we appreciate the high standards you set and hope you've enjoyed our posts as much as we've enjoyed yours!

    Check back tomorrow for the Top Trade Shows of 2013

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  • Top 10 Additions and Improvements in 2013

    02/03/2014 — Matt Nagel

    PartnerShip.comAt PartnerShip, we understand that in addition to significant savings on shipping, it's important to offer customers straight-forward, easy-to-use, and useful tools to help with day-to-day tasks. This is why we take great pride in our web tools and services, and we're constantly working to improve and roll out new money-saving options!

    Below is a quick review of some of the highlights from 2013:

    1. Website Launch — PartnerShip did a complete overhaul of our website this year and every upgrade in functionality or new service on this list is a direct result of this overarching improvement.
    2. Guaranteed Carrier Options — Customers of PartnerShip now have the ability to quote guaranteed carrier options on PartnerShip.com.
    3. Shipping Supplies — Offering low prices and the ability to order low quantities of shipping supplies you use every day.
    4. PartnerShip Referral Program — If you enjoy working with PartnerShip, we provide the opportunity to refer another business and earn money for that referral!
    5. Inbound Shipping Analysis — Saving on your inbound shipping is one of the easiest and most effective ways to positively impact your bottom line. Let our experts analize your current shipping habits and save you money on any shipments you may receive from suppliers.
    6. Live Chat — Being available to help our customers at a moments notice is of the upmost importance to us. Our new Live Chat feature better connects us to you.
    7. Find a Freight Class — Freight class can be one of the more tricky nuances of freight shipping. That's why we instituted this useful tool to help alleviate any confusion.
    8. Employee Directory — Meet the team working for you and put a face to the name.
    9. Regional Team Map — Like the employee directory, the regional map allows you to put a face to the name/voice you've been working with. But it also allows you to see the entire team dedicated specifically to the part of the country you operate out of.
    10. Social Media Additions — PartnerShip has been utilizing social media for some time, but recently we've delved into new platforms to showcase our company and interact with you. New channels include: Instagram, Flickr, Pinterest, Tumblr, Vimeo, and even Yelp!

    If you haven't yet used or taken a look at any of the above items, be sure to check them out. We can't wait to dive into 2014 with a whole new list of enhancements, services, and tools to make your life easier and save your business money!

    Check back tomorrow for our Top Association Blogs of 2013

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  • Inbound Shipping Resources

    06/04/2013 — Scott Frederick

    Take Control of Your Inbound ShippingSince PartnerShip released its improved inbound management tools on PartnerShip.com, we've have hundreds of current and new customers create new or updated vendor lists through PartnerShip. As we have committed to our customers, each of these vendors receives personalized contact and updated routing instructions from a PartnerShip representative through email, mail and/or telephone.

    If you're still "on the fence" as it relates to gaining control of your inbound shipping, you might want to check out our brand new electronic white paper (or ePaper as we call them) on 4 Steps to Gain Control of Your Inbound Shipping. You can also check out this abbreviated PowerPoint presentation that was recently posted to our SlideShare profile:

    If you need help getting started, you can always request a free, no-obligation Inbound Shipping Analysis from PartnerShip by simply clicking the button below.

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  • Small Business Marketing and Social Media

    05/02/2012 — Matt Nagel

    Social Media for Small BusinessOn an average week, over 800 million users share more than 3.5 billion messages on it; 56% of consumers say they are more likely to recommend a brand after becoming a “fan” on it; and 75% of small businesses have already created “profiles” on it … and that’s just Facebook. Add in other social media giants like Twitter, LinkedIn, YouTube, and Google+ (to name a few) and you are looking at over a billion users and countless numbers of interactions – interactions that small businesses may benefit from.

    With the wave of social media outlets comes exciting new opportunities to interact with your customers. Customers are free to chat with each other, contact your company, recommend your company, and be exposed to your brand 24 hours a day, 7 days a week.

    If you are ready to get started, or simply trying to take your current social media presence to the next level, here are some things to keep in mind:

    1. Develop a Plan: Be sure to implement a solid marketing plan to guide your social media attack. Take into account things like where content will come from, what the content will pertain to, and which social media channels best suit your business.

    2. Content is King: In social media, content is everything. Good social media is fun, current, and interactive. Avoid sending out 140-character advertisements and waiting for the phone to ring. It’s great if you happen to make a sale or catch a lead from social media, but that’s not its purpose and you’ll probably end up ignored rather than the center of attention.

    3. Set Goals: It is important that the social media plan you develop is driven by goals. However, social media success cannot be measured in follower counts alone. If you’re a small business, you’re probably not going to keep up with the Coca-Colas (40 million Facebook likes) and the Starbucks (2.3 million Twitter followers) of the world. Be realistic. Set your sites on customer interactions at various levels. This kind of organic approach to social media will give you immediate results and develop your followers in the long run.

    4. Social Media Isn’t Free: Sure you can get your company accounts for free on most, if not all, social media sites—but that doesn’t mean there isn’t a cost involved. Time is a necessity for a blossoming social media presence and for upkeep once you have a presence established. Dedicate a small amount of time to social media at the outset of your using it, then watch it grow. Social media accounts need to be nurtured, grown, and maintained – and that takes time.

    5. Follow the Leader: Identify some businesses you admire in social media and take tips or hints from their approach. The important thing here is not to replicate – that would be unethical and ineffective. Take what you learn from these models and put your business’ own unique spin on it and tailor it to your audience or client base.

    Like it or not, social media is a necessity in today’s marketplace. Whether you’re an independent store or a big box giant, chances are extremely good that most of your customers use a social media outlet. The good news is, now you can reach them in a way you never could before. It’s never too late to jump into the social media stream. With a little time and a little patience, social media can give your business a real lift.

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Awards & Affiliations

Partner Name
Northcoast 99
Northeast Ohio Top Workplaces
Ohio Best Employer