• The Work Truck Show 2015 breaks records and drives innovation

    03/10/2015 — Matt Nagel

    The Work Truck Show, presented by the National Truck Equipment Association (NTEA), is the must-attend event for the work truck industry. As in years past, the 2015 show in Indianapolis was buzzing with new products, innovative exhibitors, and of course, trucks. The Indianapolis Convention Center was flooded with a record number of attendees that were looking for the latest products and industry trends to keep their businesses hitting on all cylinders.

    Among other highlights, attendees of the Work Truck Show 2015 enjoyed industry focused training courses, access to technical engineering representatives, and NTEA’s President’s Breakfast where Tony Dungy was the keynote speaker. The show also has growing green initiatives to address the demand for advanced vehicle technologies and fuels. The Green Truck Summit, held in conjunction with the Work Truck Show, was a day-and-a-half event for attendees and offered strategies and solutions for practical deployment and application of green technologies for the industry.

    As the endorsed shipping provider of NTEA, we were exhibiting in the NTEA booth and sharing information about the shipping savings available to all NTEA members. We’re always excited for the NTEA Work Truck Show as it provides great opportunities to stay up to date on the industry happenings and produces valuable interaction with our customers. We had a chance to snap some pictures while at the show and invite you to scroll through the album below!

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  • 6 RFP Questions for Association Affinity Shipping Programs

    04/28/2014 — Scott Frederick

    RFP ClipboardIf you're an executive or a membership director with an association or trade group and you're considering offering an affinity "shipping services" program to your members, here are six (6) questions you should ask your potential partners:

    1. What is your company background and experience? Ask your prospective partner to tell you the history of their company, how many years of experience they have, how did they get into the business, and what makes them different than their competitors. In the case of PartnerShip, we were founded by an association to provide shipping services to members - something we've been doing for 25 years.
    2. Describe your sales and customer service approach? Will your partner have a dedicated account manager for your program? Does your partner have a dedicated customer service department and what is their process for handling member inquiries and resolving issues? PartnerShip, as an example, provides a dedicated "program manager" to every one of our association programs. Additionally, we have a dedicated customer service team to support members.
    3. What marketing communications strategies do you use? What marketing strategies will your partner adopt to maximize program participation? What has been their track record with other associations? What is the process for bringing members into the program? PartnerShip uses a turnkey outbound and inbound marketing approach that includes a variety of high-quality co-branded marketing materials, including a custom website.
    4. How much program implementation support do you provide? How will your partner implement the program for your members? Will they share in the cost of the implementation? Will they provide communications and digital assets to your association for placement across your channels? Do they provide any live webinar support or will they support your trade show? PartnerShip does all of this and more.
    5. Do you have detailed reporting and tracking tools? This is an important one and an area where many partners fall short. Will your partner be able to provide both aggregate and member-level participation information broken out in sufficient detail? Will members be notified of the savings they enjoyed through the program? PartnerShip association clients enjoy a high level of detailed reporting on both a quarterly and annual basis.
    6. What does your compensation model look like? What methodology do you use to establish a mutually beneficial compensation model that will provide long-term success to the program? What process do you use to allow for full-disclosure and transparency of compensation reporting? PartnerShip non-dues compensation models are flexible and very transparent for each association client that we work with.

    I hope this blog post helped give you some ideas about how you might approach the RFP process of implementing this type of an affinity program. If you're still interested in learning more about how best to implement a shipping services affinity program for your members, we invite you to download a FREE copy of "Shipping Services as a Valuable Member Benefit" electronic white paper.

    By Scott Frederick

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  • 5 Shipping Tips for Independent Retailers

    01/08/2014 — Scott Frederick

    Independent RetailersFor the typical independent retailer that's selling physical products and has an e-commerce presence, shipping is often an afterthought. While shipping is not as flashy or as sexy as creating marketing promotions and campaigns, it does directly affect your bottom line. Retailers that don't adhere to best practices run the risk of lost sales due to higher prices, or lost profits due to higher shipping costs. To ensure you're not leaving money on the table, here are five tips to consider:

    1. Manage your shipping supplies expense. Most of the small package carriers provide free, basic shipping supplies to encourage usage of their services. For example, FedEx provides free shipping materials and labels that can be ordered online. For specialized boxes and mailers, shop around a little to make sure you are getting the right quantities at the best prices. PartnerShip is another good source for low-volume, discounted shipping supplies.

    2. Consolidate orders to reduce shipping expenses. As a general rule of thumb, one big order ships for less than three smaller orders. That means retailers should consider consolidating multiple orders into a single shipment whenever possible, and always striving to minimize the number of packages it sends. All too often, shipments are arranged as they come in from sales or order processing. However, a little planning and visibility goes along ways towards shipping savings.

    3. Look at for multiple carrier options. Different transportation carriers specialize in different types of services, package sizes, and geographies. Selling mainly low-value, smaller products? A service like FedEx Ground or FedEx Express Saver might be the way to go. Selling larger or heavier products? Your best bet is probably to use a reputable freight carrier. Working with a third-party freight management company often allows you to look at multiple carrier and service options through one website. For example, PartnerShip.com allows retailers to compare rates and services across multiple freight carriers and options.

    4. Effectively handle customs documentation. International shipments require customs forms that can seem daunting to complete for retailers that only occassionally ship out of the country. Third-party logistics companies, like PartnerShip, can work with retailers that ship international shipments infrequently to ensure all of the needed paperwork is completed so that their cross-border shipments move efficiently and cost-effectively.

    5. Use technology to be more efficient. To remain competitive with large retail chains and other e-commerce retailers, online tools and services are available to help independent retailers manage their inventories, consolidate orders, track shipments, and even complete in new marketplaces.  Make sure you are talking to your peers or suppliers through an industry association or local business chamber to find tools and services others are using to gain efficiencies in their business. By leveraging technology, retailers can meet the fulfillment and shipping requirements of every market in which they compete.

    Shipping will never be as exciting as product launches, cool promotions, or a new website, but it is a part of the core foundation of a successful independent retail business. Retailers that proactively take advantage of services, tools and technology can significantly lower their shipping costs, become more competitive, and enjoy higher margins.

    To take advantage of industry-leading shipping services and discounts, take a look at The Independent Retailers Shipping Program managed by PartnerShip. With 25 years of experience helping retailers with shipping, we are confident we can help you too.

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  • The Power of Free Shipping (with PartnerShip Savings)

    10/15/2013 — Leah Palnik

    iStock 000023878409XSmallA current PartnerShip customer found a great way to use the savings they garner from one of our association shipping programs. In this case study, we explore how these savings helped them to implement an effective marketing tool.

    Business Overview

    With three locations and a large inventory available online, this business is one of the oldest and largest independent bookstores in Southern California. 

    Business Challenges

    This bookstore needs to continue to grow its customer base while keeping costs low. Continuing to grow the business involves keeping up with changes in the industry and creating a strong e-commerce presence — a challenge for many independent bookstores today.

    Not only do they need to grow their business, but in the online marketplace they need to be able to provide a competitive advantage over bookstore giants like Amazon and Barnes & Noble. With so many options at consumers' fingertips, these larger competitors are able to offer special deals along with the advantage of brand name recognition.

    PartnerShip Solutions

    Through an association shipping program managed by PartnerShip, association members including this Southern California bookstore, save on inbound and outbound shipments with select FedEx® services; savings that they can use to reinvest in their business or pass on to customers.

    In the past 12 months this business has saved over $42,000 through the program. With these savings, they're able to offer an enticing incentive to their customers — free shipping on orders of $50 or more. This incentive not only provides the customer with a positive buying experience, but it can also increase overall average order size. Customers whose initial orders are $49.99 or less are likely to add another item in return for free shipping, increasing margins on each order.

    Free shipping can be a successful marketing tool in today's online marketplace. Many consumers may use another retailer if shipping isn't free, and high shipping costs are a common reason for shopping cart abandonment. This business is now able to combat those potential issues with their free shipping incentive.

      Get a Free Shipping Analysis

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Awards & Affiliations

Partner Name
Northcoast 99
Northeast Ohio Top Workplaces
Ohio Best Employer