PartnerShip Networks with Association Executives at ASAE 2013
08/06/2013 — Scott Frederick
Joined by two of my colleagues, I had the opportunity to do some networking at the 2013 ASAE Annual Conference and Exposition this past weekend in Atlanta, GA. One of the themes of the conference centered on the question "What Do You Seek?" with answer being that you can find everything you're looking for at the annual meeting. With more than 120 learning sessions, some amazing networking events, and a great expo show floor - it's hard to argue with the answer.
From a PartnerShip perspective, we certainly found what we were seeking - a forum to thank many of our existing association clients for their business and support, and a venue to share our experience, story and solutions with hundreds of additional association executives looking to create more value for their members, possibly by building a shipping program through PartnerShip. We were also able to talk to a number of event coordinators and convention bureaus about our trade show shipping expertise, and this seemed to garner a lot of interest.
To help share our story, we gave prospective clients thumb drives containing our Shipping Services as a Member Benefit for Associations e-Paper, our Association Shipping Programs presentation, and our Company Overview Video. We also had a small raffle for two $100 gift cards to help generate traffic for the booth. At the end of the show we drew two lucky names from the hundred or so entries. Congratulations to Brian from GWSCPA and Margaret from Boat U.S. for being our two lucky winners!
All-in-all the ASAE put on a phenomenal, first-class show - which included a great opening night at the Georgia Aquarium and World of Coca-Cola, followed by a Go-Go's concert at Pemberton Place. Even though most of the association executives attending the show were there for two primary reasons - education and unwinding - we really appreciate the new connections we made at the event ... and we're looking forward to more networking in Nashville, TN in 2014!