Customer Savings Letters: A PartnerShip Tradition

09/25/2012 — Scott Frederick

Last week our Marketing department had the opportunity to send "savings letters" to all 16,000+ of our active customers showing them the savings they have received through a PartnerShip shipping program over the past 12 months.

Sending customers annual savings letters is a long-standing tradition for PartnerShip. It's a great way for us to thank our customers for their business and to show them how much money they have saved on small package shipping, LTL freight shipping, and tradeshow shipping. In many cases, these savings are accessible only through their membership with an association or trade group, so it's important that these small and medium businesses see the tangible value of this important member benefit. And in almost every case, the savings they receive through the program is enough to offset the annual dues they pay to be a part of the association or trade group - so that is really cool.

As in the past, the letters generate a lot of feedback from customers. Some have compliments, some have questions, and some just want to learn more about how they can maximize their savings through the program. In all cases, it creates some very good dialog between our customers and our sales and customer service teams. 

As I perused the list of customers and letters for our most recent mailing, I was impressed with how our customers are saving money across a variety of shipping services. So I thought I would grab a few quick examples and include them here:

 Calculating accurate savings can often be difficult. Our savings figures are generally shown as the difference between a customer's actual discounted rates and the list or market prices used by the reputable carriers we work with to provide the service. So, in that sense, the numbers might be slightly inflated because we know that many shippers don't always pay list or market prices. That said, even if we account for the modest discounts that carriers sometimes provide to small and medium shippers, the savings our customers get through their PartnerShip shipping programs are still very real and significant.

If you are a current PartnerShip customer who received a savings letter and you have questions - or if you didn't receive your letter for some reason - please give us a call at 800-599-2902 or send an email to sales@PartnerShip.com.

If you're not a PartnerShip customer but you'd like to learn more about how we can help you save money on your small package, LTL freight or tradeshow shipping, call us at 800-599-2902 or request a free freight analysis using the button below. Who knows ... if you become a customer, you might be on the mailing list for our next batch of savings letters!