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Shipping NewsFedEx Rebrands Kinko's
April 26, 2004
DALLAS—(BUSINESS WIRE)—FedEx Corp. unveiled the new brand identity for recently acquired Kinko's retail locations: FedEx Kinko's Office and Print Center. The new brand was presented to more than 500 team members and employees by Frederick W. Smith, chairman, president and chief executive officer of FedEx Corp., and Gary M. Kusin, president and chief executive of FedEx Kinko's Office and Print Services—the rebranded FedEx operating company name. FedEx also announced a timetable for the rollout of services at the newly-named stores. During the third quarter of calendar year 2004, the full range of FedEx day-definite ground and time-definite global express services will be available at all U.S. locations. In addition, during the fourth quarter of calendar year 2004, FedEx will offer customers' access to FedEx Consolidated Returns(TM) service, a powerful resource that helps e-tailers cost-effectively handle returns. Finally, the company said that stores are planning to offer complete "pack-and-ship" capabilities to customers in time for the peak holiday season. "This new brand leverages the historical strengths of both companies while powerfully redefining the future of the business services marketplace," Smith said. "The FedEx Kinko's Office and Print Center brand will serve as a beacon to businesses large and small searching for a total business solutions center." FedEx Kinko's Office and Print Centers create a "one-stop" resource offering the industry's broadest range of business services including copying and printing services, the full range of FedEx day-definite ground shipping and time-definite global express shipping services, video conferencing, high-speed wireless and wired Internet access, and computer usage. "Our rapid service expansion speaks to the power of the can-do cultures of both FedEx and Kinko's," Kusin said. "Together, we are now at the leading edge of business trends like digital document management, providing an 'office on the road' for mobile professionals and corporate document management, which are changing the way business is done in the global marketplace." The new logo contains a colorful brand icon that represents the collection of FedEx services available at these locations—orange for the time-definite global express shipping services, green for the day-definite ground shipping services, and blue for the new retail business service centers. At the heart of the icon, where the three colors converge, is purple, which symbolizes the can-do spirit shared by all FedEx companies. For more information about FedEx Kinko's Office and Print Center or to download images, please visit http://fedex.com/us/about/news/update/officeprint.html. |
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