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Shipping News UPS Unveils New Look
March 25, 2003
UPS today unveiled a "new look" that includes the first redesign in more than 40 years of the company's famous "shield" logo. UPS said the change reflects the significant broadening of capabilities that has occurred in recent years as the company expanded across the globe and introduced a portfolio of new supply chain services. The company will continue to use the color brown for its operations, but the logo change includes elimination of the package with a string bow atop the shield. Ironically, even though the small bow had become one of the most recognized features of the company's logo, packages with string have not been accepted by UPS for several decades because the string can get caught in high-speed sorting machinery. "Package delivery is and will remain the foundation of our business at UPS," Eskew said. "But as we expand our capabilities and broaden the solutions we bring to our customers, we felt it was the right time to make our logo reflect the company's evolution." More information can be found at the UPS website www.ups.com. |
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